Meanwhile, the company’s social VR apps have steadily shifted under the Meta Horizon brand, which now includes Horizon Worlds, Horizon Workroom, Horizon Venues, and the newly announced Horizon Home which will enhance the Quest home space with social features. While we’re changing the brand of the hardware, Oculus will continue to be a core part of our DNA and will live on in things like software and developer tools,” wrote Bosworth.Īdditionally Meta is pulling its overall XR organization (formerly Facebook Reality Labs) under the Meta brand as well, which will be known going forward as Meta Reality Labs. “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. Other ‘Oculus’ branded properties like the Oculus smartphone app will become the Meta Quest app in due time.
Meta’s VP of XR, Andrew “Boz” Bosworth, explained how the rebranding will trickle down to (former) Oculus products.įor one, the company’s leading VR product, Oculus Quest, will become Meta Quest starting in early 2022. 'Song in the Smoke' Review – Thrilling Primeval Danger & Satisfying Crafting Image courtesy Meta
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